Privacy Policy

1. Who We Are

But For Who is a UK based digital product that provides a social football-based game experience.

If you have any questions about this Privacy Policy or how we handle your data, you can contact us at butforwhoapp@outlook.com.

2. Information We Collect

We may collect and process the following types of personal data:

a) Information you provide to us

• Display Name
• Email address for authentication; communication preferences where provided
• Account identifiers and your chosen display name
• Lobby membership, assigned teams, match events, forfeits, and game history
• Subscription purchases and entitlement status; we do not receive your card details

b) Automatically collected information

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on the site

Website information may be collected using cookies and similar technologies.

The mobile app also uses device identifiers and, if you enable notifications, push notification tokens. Crash diagnostics help us find and fix errors. Authentication, gameplay, and purchase information is linked to your account so the service can work across sessions.

3. How We Use Your Information

We use your information to:

• Authenticate users and manage their accounts
• Run multiplayer lobbies, live match updates, game history, and rankings
• Process subscription entitlements and restore purchases
• Send match notifications when enabled and diagnose crashes
• Manage and respond to waitlist sign-ups
• Communicate with you about updates, special offers or announcements
• Improve our website and user experience
• Monitor and analyse usage and engagement
• Comply with legal obligations

We do not sell your personal data. The iOS app does not track you across other companies' apps or websites for advertising.

4. Legal Basis for Processing (UK GDPR)

Under UK data protection law, we rely on the following legal bases:

• Consent – when you voluntarily provide your details (e.g. joining the waitlist)
• Legitimate interests – to operate, maintain, and improve our services
• Legal obligations – where required by law

5. Cookies

Our website uses cookies to:

• Analyse site traffic and performance
• Improve functionality and user experience

You can control or disable cookies through your browser settings. Please note that some parts of the website may not function correctly if cookies are disabled.

6. Data Sharing

We may share your data with trusted third-party service providers who help us operate our website and services, such as:

• Clerk for account authentication, including Apple and Google sign-in when selected
• RevenueCat and the app store for purchases and subscription entitlements
• Sentry for crash diagnostics
• Expo and platform notification services for push delivery when enabled
• Backend and website hosting providers for storing and serving app data
• Email communication tools
• Analytics services

These providers only process your data on our behalf and are required to keep it secure.

7. Data Retention

We only retain your personal data for as long as necessary to:

• Fulfil the purposes outlined in this policy
• Meet legal or regulatory requirements

8. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Withdraw consent at any time
• Object to or restrict processing
• Request data portability

You can request account deletion in the app under Settings → Delete Account. To exercise your other rights or request help with deletion, please contact us at butforwhoapp@outlook.com.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, or disclosure.

10. Children's Privacy

But For Who is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18.

11. Nature of Punishments

Hosts choose social dares, physical challenges, or points. Participation in challenges is optional, and players should only choose safe, respectful activities.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Email: butforwhoapp@outlook.com